What is Alternative Flooring?

Alternative Flooring is a dynamic British brand known for its bold, contemporary carpets, rugs, and runners. For Alternative Flooring, it’s never just a carpet—it’s a design statement. With an eye for innovative detail, the brand combines traditional materials like wool, sisal, coir, seagrass, jute, and high-quality faux alternatives to create striking, standout flooring solutions. Their collaborations with renowned interior designers ensure each piece pushes the boundaries of creativity while delivering practical performance.